About Us

A close-knit and dedicated group of strategists, designers and developers.

You can't do great work without loving what you do, and we can confidently say that Goat loves what Goat does. 

In 2013, we were a one-person website development agency. Today, we're a passionate group of curious professionals who solve problems together, sing together, and grow together. 

How have we been able to grow? By adapting and improving, while simultaneously never losing sight of why it all began. 

About Us


We evolved from Goatsocial to Goat.
Our vision stayed the same.

Goat was founded in 2013 as Goatsocial with a vision to change the website design industry. We believed that all creatives and agencies should be held accountable for their work. In an industry that often hid poor client experiences behind jargon and confusion, we adopted transparent processes and focused on client education. 

7 years later, we're still client-driven and jargon-free. We only say yes when we know we can meet our own high standards in ethics and outcomes. We'll always adapt to industries to suit our client's needs, but we'll never stray from what we create best: human-centric UX designwebsites, and digital experiences.

Goat Office Wall
Goat Camping Hammock
Goat Office Dev
Goat Skating Team

Our values define who we are and how we work.


We treat unfamiliar clients with humility and respect.

Some agencies can make you feel stupid. No industry fluffiness here, just clear explanations.


We always have our teammates' back.

Like a hockey team, we thrive on camaraderie and look out for one another. There’s no ‘i’ in Goat.


We’re fun, haphazard and
off-the-chart sometimes.

Like goats, we’re resourceful and inquisitive, but slightly mischievous. However, if you drop us on a steep cliff we’ll always find a way down.


We thrive on change.

The digital world evolves fast and so do we. Implementing the latest tech is essential in elevating brands and their products.


We don’t just do as we’re told.

Our knowledge defines us. We question everything, and our clients love us for it. We’ll never refuse, but will always question why.


We believe in the power
of design.

Design is a fundamental tool of influence around the world, and we can't value it highly enough. The clients we work with also agree.


We value brick and mortar.

We’re a little old school. We believe people do business with people, which is why we have a real office. We also believe in accountability, which is easier face-to-face.

Squad goals.

Terence headshot 1

Terence Sawtell

Founder & Strategy Director

Katy headshot 1

Katy Witts

User Experience Designer

Heather headshot 1

Heather Browne

Visual Designer

Tim headshot 1

Tim Lu


Carmen headshot 1

Carmen Shing


Inna Sidorova

Inna Sidorova

Project Manager

Unique outcomes crafted by unique journeys.

From napkin drawing to completion, the way we work sets us apart from our competitors. Driven by a desire to be efficient, effective and clear, our process is known around the industry for it's simplicity, get-it-done attitude.


We'd rather spend time prototyping, iterating and building than designing fancy keynote decks

The best product is a product shipped. Prototyping, iterating and building eliminates the needs for endless presentations, telling you what we're going to do. We'd rather just do it and show you the results, while continuously iterating through collaboration to fine tune the product for your organizations needs.


Research and data based solutions over experience driven answers

Experience is there to guide us and provide a stable place to build on, but it's not there to make false claims of what we think is right. Our team focuses on designing and building around user-provided insights and data, gathered by conducting User Experience (UX) interviews, surveys and analysis.


A well crafted email with specific questions over a drawn out, hour long meeting

Endless meetings take up valuable time. If it can't be said in an email, or requires further context building, we'll aim to keep our meetings less than 30 minutes. Most of the time, a set of questions can be carefully crafted and delivered by email.


Education over consultancy

We understand our industry is new to the world. Education is a core part of every project, and regardless of the stakeholders experience in our field, we strive to teach the why of what we do, instead of consulting and tell you what to do.


Testing instead of guessing

Creating strong hypothesis is at the core of every problem statement, but deciding if the proposed solution will solve the problem is done through testing, not guessing.


Training over beer taps and pingpong tables

Company culture isn't about how many beer taps and ping pong tables you have at your office. It's about supportive work environments that provide effective training, safe places to work and a willingness to try new things. We'd rather invest in training programs than fancy furniture and office fixtures.

We're here to brainstorm, and we're pretty friendly. 

There's no one-size-fits-all solution for business challenges. Let's discover your potential together.

Book a Chat