Rolling Meadow's simple brand promise is high-quality dairy products from grass-fed cows. Surprisingly, this isn't typical of the dairy industry. Even though the winter months Rolling Meadow cows are fed freshly grown sprouts. Goat worked with them to craft a website which demonstrated the benefits of this promise.

By stripping away the fluff, we were able to explain the benefits of grass-fed cows in a clear and authentic way, creating an optimal balance of product promotion and consumer education.