JBS Equipment design and manufacture agricultural farming equipment with a unique model of per order building and zero inventory. As a 50 person strong company, they pride themselves on exceptional design, superior attention to detail, and pushing the limits of what agricultural equipment can do.

JBS were struggling with all aspects of their existing brand, and came to us looking for a way to clarify what they stood for. From processes and operations, to hiring, internal culture, and design output, we set about building an identity from the very core of the company.

JBS marketing strategy discussion with three men and a woman
man in sunglasses behind camera filming another man talking

Something about the interviews and focsu groups, and getting people to think about things within the company, and their true value as a brand.

JBS Equipment business cards front and back displaying Justin Bond information
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JBS Equipment hat worn by handsome British man with obscured face
Strong, model-like male hand in left side of JBS Equipment jacket
JBS Equipment brochure flipped to page near the end of the brochure

"As a small, locally-owned manufacturer of agriculture equipment, we had no idea of the impact a strong brand strategy could have. Goat taught us that brand isn't just about a logo but extends beyond the visual elements and into the way our company is perceived by our customer base and our internal team. They spent an incredible amount of time talking to our staff and customers and provided us with the insight we needed to transform our brand into something we believe in. Not only does it look incredible, the fundamentals of the brand strategy are cohesive, and provide a rallying point for our entire team. We've seen a 16% growth in revenue over the prior year, and we're excited to see how our brand develops over the next few years."



Brandan Barnier
Marketing Director

JBS Equipment website redesign example on desktop of MacBook Pro

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