A close-knit and dedicated group of strategists, designers and developers.
You can't do great work without loving what you do, and we can confidently say that Goat loves what Goat does.
In 2015, we were a one-person website development agency. Today, we're a passionate group of curious professionals who solve problems together, sing together, and grow together.
How have we been able to grow? By adapting and improving, while simultaneously never losing sight of why it all began.
We evolved from Goatsocial to Goat.
Our vision stayed the same.
Goat was founded in 2015 as Goatsocial with a vision to change the website design industry. We believed that all creatives and agencies should be held accountable for their work. In an industry that often hid poor client experiences behind jargon and confusion, we adopted transparent processes and focused on client education.
7 years later, we're still client-driven and jargon-free. We only say yes when we know we can meet our own high standards in ethics and outcomes. We'll always adapt to industries to suit our client's needs, but we'll never stray from what we create best: human-centric UX design, websites, and digital experiences.
Our values define who we are and how we work.
We treat unfamiliar clients with humility and respect.
Some agencies can make you feel stupid. No industry fluffiness here, just clear explanations.
We always have our teammates' back.
Like a hockey team, we thrive on camaraderie and look out for one another. There’s no ‘i’ in Goat.
We’re fun, haphazard and
Like goats, we’re resourceful and inquisitive but slightly mischievous. However, if you drop us on a steep cliff, we’ll always find a way down.
We thrive on change.
The digital world evolves fast, and so do we. Implementing the latest tech is essential in elevating brands and their products.
We don’t just do as we’re told.
Our knowledge defines us. We question everything, and our clients love us for it. We’ll never refuse but will always ask why.
We believe in the power
Design is a fundamental tool of influence around the world, and we can't value it highly enough. The clients we work with also agree.
We believe people do great work with people.
The best work is the product of face-to-face collaboration. Our processes will always be rooted in human-centric collaboration and accountability, focusing on eliminating silos and echo chambers.
Unique outcomes crafted by unique journeys.
From napkin drawing to completion, the way we work sets us apart from our competitors. Driven by a desire to be efficient, effective and clear, our process is known around the industry for it's simplicity, get-it-done attitude.
Prototyping, iterating, and building over designing fancy keynote decks
The best product is a shipped product. Prototyping, iterating, and building eliminates the need for endless presentations where we tell you what we're going to do. We'd rather just do it and show the results, while continuously iterating through collaboration to fine-tune the product for your organization's needs.
Research and data-based solutions over experience-based hunches
Experience creates efficiency and a stable foundation to build on, but experience doesn't get the final say. Our team designs and builds around user-provided insights and data gathered through User Experience (UX) interviews, surveys, and analysis.
A well-crafted email over drawn-out meetings
Endless meetings take up valuable time. If it can't be said in an email or requires further context, we'll set up a meeting but keep it brief. And, whether by email or on a video call, our questions will be purposeful and to-the-point.
Education over consultancy
We understand our industry evolves fast and can be confusing, so education is a core aspect of every Goat project. Regardless of the stakeholders' experience in our field, we strive to teach the 'why' of what we do.
Testing instead of guessing
Creating a strong hypothesis - which includes educated guesswork - is at the core of every problem statement. But deciding if the problem has been solved is a job for testing, not opinions or guesswork.
Training over beer taps and pingpong tables
Company culture isn't about how many beer taps and ping pong tables you have at your office. It's about supportive environments that provide effective training, safe places to work, and a willingness to try new things. We'd rather invest in our team's skills than fancy furniture and office fixtures.
We're here to brainstorm, and we're pretty friendly.